Portfolio

Business advisory, growth strategy, exit strategies — all delicate matters.

One of the first things I promise is being quiet about what you work on.

Therefore you'll see no flashy brand names or open case studies here. Only a fraction, at best.

Bigger the problem, harder the challenge — the more invisible we are.

Get started today — schedule your free consultation

Who has trusted me already

1:1 Advisory clients are mostly at the growth stage, lacking expertise, experience, knowledge or innovation — all from a wide-base generalist founder's viewpoint. That's where I'm at my best.

I take cases where I can resolve the problem or bring rapid impact at scale. Often I deliver impact within 2 hours. 18 months is the longest engagement.

I believe in a startup approach with documentation like pitch deck and financials — these prepare us for take-off or for pivoting fast.

Exit strategy clients remain hidden due to the delicate nature of the work. The main focus is strategy, with full support available.

Mentoring at accelerators: Startup Reaktor (Romania), Econic (Hungary), Kiuas (Finland), Nordic Startup Ventures (Finland), Red Brick Accelerator (Finland), European Innovation Academy (Portugal), PowerHUB (Czechia), Beamline Fund (Estonia), Enterprise Estonia, Estonian Business Angel Association.

1:1 startups: most clients work with me inside an accelerator. Impact is rapid and significant — ratings vary from 9 to 9.7 out of 10.

A few earlier cases: Swice, Bidrento, Avar, WiseDrive, Aufort, RunProperty, ForkNAV, Task Messenger, Embrace, Harbour AR, EANS, Trashify, AudioCat, Cube Plus, Kiki's Home Box.

Digitalization: Over the years I've been engaged with nearly 1,000 innovative projects — custom web shops, customer care, ordering optimisations, CRM, RMA, ERP, analytics, email delivery to billions of recipients, and mobile solutions. We analysed, designed, consulted, developed, tested and delivered.

Since 2019 it's a new paragraph: founders' advisory only, executing knowledge and experience with my partners at specific domains.

Previously supported: Telia, Elisa, Tele2, Eesti Energia, Omniva, Estonian Health Insurance, Seesam Insurance, DAS Insurance, PZU Insurance, Äripäev, Best Marketing, Päevaleht, Solaris, Pärnu Keskus, Apollo, Rahva Raamat, Varrak, Assa Abloy, E-Lux, Home4You, Sony Center, Baltika, Piletilevi, Hortes, and many more.

Clarity

What is it that you do for client, employee, management member, owner, founder? What's the problem, solution, value proposition, why should anyone invest in you?

how to get it →

Action Plan

How to reach your goals fast and cost-effectively? What to do in what order? What to learn, what to buy in? Timing, cost, results.

how to do this →

Supervisory

What impact has your decision in 10 minutes, 10 days and 10 months? Have you considered other criteria and verified other arguments? Get a second opinion.

ask for second opinion →

The Pitch

Nailing investors' attention and getting funded faster saves you huge amounts of time and money. But you have to present it yourself.

how to get it done →

Being proud of

1
One of my first clients wanted to exit, yet didn't have much to sell. We worked on positioning — and in 1h10m he said: 'this is the smartest thing you've said so far.' We formed the growth strategy and he is finalising the work.
2
In a single mentoring session I helped a founding team widen the picture and believe in themselves. In ~8 hours we fixed the pitch and grew their ask from 300k to 500k. Investors got interested.
3
Another case took nearly 2 months of pitch and positioning work — we raised the ask 7x to 1M so the team could reach the next round with strong MRR.
4
I tested running as a paid growth coach with a corporate-background team. Combined, we grew the startup's income streams 5x by changing the positioning from one service to a market leader.
5
An accelerator mentee once asked how to crowdfund their way out of the business. I refused, then dug into the why. After 1h43m of mentorship we had an international growth concept — an unethical exit became a real growth strategy.
6
Lack of imagination kills the beauty. Too narrow a vision is the default cause of unhappy investors, founders, employees and clients. Bring me the challenges nobody else can crack.

A few early-stage mentoring case studies

WiseDrive — Marketplace for car owners and workshops

Concept. Younger drivers, independent women, foreigners — car maintenance experience sucks for them, and for workshops the sales process is expensive. The promise: make both ends happy.

Clarity —: Crucial past mistakes; no vision, no plan, no killer pitch, no cash.
Vision —: Built a vision to grow the business 500x and earn investors 4–6x ROI.
Action plan —: Harsh questioning, financial analysis, precise positioning and execution plan.
Pitch —: ~8 weeks to build a pitch that attracted investors.
Skin in the game —: Joined as co-founders after 6 months.
Result —: Stepped away mid-fundraising due to a mismatch in ethics.

Avar — Ultra-realistic Virtual Reality for B2B

Concept. All-in-one VR and digital solutions for businesses where presenting spaces matters — immersive content that cuts sales time and enhances the experience of buying and renting real estate. Certified Google Street View and Matterport Service Partner.

Clarity —: Nearly 4 hours to understand the challenge, followed by a brainstorm that unlocked a next-generation idea. The knowledge was in the founder's head — it takes a coach or two to grow your startup faster.

Bidrento — Marketplace for tenants and real-estate owners

Concept. Brings together real-estate owners and tenants, plus a B2B platform for owners to manage flats, tenants, contracts and billing in one place. The dynamic subscription is a fraction of the cost of saved hours and replaced tools.

Clarity —: Defining the value proposition for owners with just a few flats; UX feedback for the B2B tool.
Supervisory —: Strategies, second opinions, better decisions.
Volunteer work —: Mentoring in the Estonian startup program 'Ajujaht'.

Checkspot — Smart marketing, sales and kitchen AI for restaurants

Concept. Connects restaurants and customers, maximizing owner returns and offering more value off-peak. Tools to help kitchen efficiency and optimize marketing with real data on top of sales numbers.

Clarity —: Pivoting was daily business as COVID-19 hit.
Action plan —: Constant changes, processes and re-orderings.
Execution —: Online marketing, processes, software development, matchmaking.
Supervisory —: Strategies and going through challenges together.
Skin in the game —: As investor, 'board member' and executor.

Swice.io — Organizing awesome dates

Concept. A marketplace that makes life better — dating ideas and ready-made plans for people short on inspiration. Target groups: new and old couples, single parents, friends, tourists. Pick a plan, pay, and off you go.

Clarity —: Pivoting was daily business as COVID-19 hit.
Action plan —: Constant changes, processes and re-orderings.
Execution —: Idea creation, process development, matchmaking, funding.
Supervisory —: Advisory, strategies, sparring, going through challenges.

Your business, your vision — my expertise to help you move on easier.

You've built something great. Now let's take it further.

When the decisions get bigger, the challenges more complex, or the struggle seems never to end — that's where we come in.

Get started today — schedule your free consultation